Q: What is product placement?
A: A form of advertising (usually not involving ads) in which branded products and services are noticeable within a drama production with large audiences. So, product placement is when stuff “just happens to show up” onscreen in a movie or TV show.
Check out this montage (collection) of product placement examples from modern films and TV…
Check out even more of the top examples of product placement from films.
Complete for Friday, 12/10 – Journal-style response, half page minimum: Why do you think a company would want product placement/embedded marketing of their product instead of having a regular advertisement? Won’t viewers get confused or “miss” the product because they are concentrating on the movie?